11.12.12

Ibis Sleep Art



You often hear people saying that they are not creative or they don't have a creative bone in their body, well Ibis Sleep Art project is here to show that anyone can create art and all they need to do is drop off to sleep!

Sleep Art is a clever marketing campaign that combines hi-tech bedding with a robotic Jackson Pollock to give competition winners the chance to stay in one of Ibis flagship hotels and at the same time create their unique masterpiece. So how does it work exactly?

Ibis hotels in Berlin, London, Paris let successful applicants sleep on beds that each have 80 sensors translating movement, sound and temperature into unique acrylic paintings by robotic arms connected through WiFi.

Each body movement is transformed into a stroke on a canvas throughout the night. In the morning, when you wake, there will be a work of art unique to you and your night’s sleep. Where the most heat was detected the robot paints using red, orange for moderate heat and yellow for those reptiles amongst us! We are guessing that the white lines illustrate movement.

The campaign has been running since October and Ibis have recently added new competition dates in Warsaw for December. So if you are interested in taking part or finding out more about the technology behind the idea visit their Facebook page at: www.facebook.com/ibis 

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