23.11.11

Follow Happy, The Honda Designers Best Friend



We have featured a number of Honda's previous advertising campaigns on The Creative Pie and here is another from the clever chaps at Wieden + Kennedy London.

When you don't know how - follow happy explains the lesson the Honda engineers learnt when developing the interior for the new Honda Civic. The campaign explains how the engineers were considering redesigning the interior until they meet a customer and his dog. The meeting showed how the customer's dog enjoyed sitting in the space between the 'Magic Seats', the Honda team took inspiration from this and decided to keep the Magic Seats. Now everyone is happy!

As well as this short promo video, Honda have created an interactive game where you can learn more about how they came to make decisions when considering the design for the new Honda Civic. Keep you sound on and turn the microphone on for some fun interactive features.

Click here to play the Honda Civic game. 

Article sponsored by Honda.

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