7.3.11

Etch A Sketch Your City Using Range Rovers GPS Technology



These intriguing graphic maps have been made by people using the Range Rover Pulse of the City App. The app cleverly lets you track your day to day journeys around your city and then gives life to them through these graphic representations.

To promote the new app and their global GPS art project Range Rover took to the streets of Los Angeles with OK Go to host Dance Through Your City, an 8-mile-long musical parade (see the video above). The end result sees the creation of a giant city sized etch a sketch style drawing of the letters ‘OK Go‘ on the streets of LA.

It's a nice example of brands using technology and good collaboration to promote new technology. The app is free to download so why not give it a try.

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