As todays consumers become more conscious about our impact on the environment is it time for our packaging to do more?
In recent years there has been a tremendous effort from brands and manufacturers to project themselves as eco-friendly by launching products and packaging that are not harmful to the environment.
This new range of cosmetics packaging from design agency Korefe takes things a step further by creating a concept where the eco-message is the brand. The minimal packaging design has one clear message that speaks to you every time you use the product. Stop the water while using me.
This product will no doubt appeal to a consumer who is already environmentally aware, but can this kind of eco-conciuos design have an impact on the wider demographic?
What do you think?