Barclays have launched an interesting new online initiative aimed at attracting a younger generation of customers. 56 Sage Street is a free internet game which starts with your chosen character arriving in a city with very little cash and no job. Players must then improve their status and bank balance by using their money wisely. The only Barclays branding within the game is on the virtual bank branches, which players have to visit in order to manage their money.
According to Barclays the concept behind 56 Sage Street is to help younger customers to you learn about money, finance and banking in an enjoyable way because to succeed in the game you've got to make the right decisions about how you earn money and how you spend it. The more you learn and the better your decisions, the great your chances of making it in the city.
The game has been created by ad agency Bartle Bogle Hegarty and production company B-Reel, and feels like a cross between GTA and SIMS. Check out the trailer (above) which has a really cinematic feel. The game looks great and is fun and easy to play. Players are able to share tips and tricks via the Sage Street Facebook page which currently has nearly 3,000 users.
So what are you waiting for? Stroll on down to 56 Sage Street and see how well you fare, how large can you grow your empire? What are your thoughts on the concept and how well have they pulled it off?
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