2.9.10

Tipp-Ex - A Hunter Shoots A Bear Viral Advert



This viral campaign by Tipp-Ex is a fantastic example of how viral content can involve, entertain and surprise its audience. Two hunters are in their camp in the woods when a bear unexpectedly appears in shot. The viewer is then given complete control over the outcome of the video, do you shoot the bear or will you use your imagination and re-write the story by entering keywords into the videos subject line.

A hunter _______ a bear?

Impersonates, hugs, you decide it seems they really do have a scene for everything. A great idea really well executed.

1 comment:

  1. Here are the credits: http://adsoftheworld.com/media/online/tippex_a_hunter_shoots_a_bear

    ReplyDelete

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